On her own time and out of her own pocket, Jo Ann Namm decorates pillowcases. What’s the big deal about that you ask? See…
Jo Ann works with terminally ill patients and their families at a famous hospital in LA. One day she came up with an idea to spark a timeless interaction between the dying patient and their family and friends. Based on the dying person’s favorite hobby, she would create a custom pillowcase. If the patient were a Harley fan, then she would buy Harley Davidson fabric and sew a pillowcase. If they were a Lakers’ fan, then the fabric would be Lakers. You get the idea.
But she didn’t stop there.
Jo Ann took it one giant step further. She invited the patient to share a word or words that they wanted their loved ones to remember them by or for. Whatever they said, Jo Ann crafted on the pillowcase. When the time was right, the pillowcase was given as a gift to the family and friends… by their loved one. Often, it was the last gift exchanged between them. Can you visualize the emotion? Can you imagine how cherished that pillowcase is?
It happened and is still happening because Jo Ann Namm sparked a timeless moment using... pillowcases.